July 19 2023
The Victoria Secret Style Show's downfall can be attributed to a combination of factors, all converging to create a perfect storm. Firstly, the brand was criticized for its lack of diversity and inclusivity, with only slim, tall models representing their lingerie. Secondly, society's acceptance and celebration of all body types started to shift away from the show's ideal. Additionally, the rise of online shopping and more inclusive brands like Aerie and Savage X Fenty challenged the brand's dominance. Lastly, controversial comments made by executives and diminishing TV ratings were the final nails in the coffin.
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